Conscious design is no longer just about how the product looks, more importantly, how it is produced. Italian Guzzini lives with their time. The key to development success lies in how the company combines aesthetics with emotion, functionality and experimentation while environmental costs are minimized and ethics are highly valued. With over 100 years in the design, Guzzini has taught the world to appreciate smart, colorful and durable products for the home under the motto “Design to be used”.
The core business is to develop new in different plastic materials where form and function meet. Guzzinis products are available today in over 85 countries. Although this happens, all production is at the plant in the Italian Marche region. Here is advances in design as important as minimizing the environmental footprint. Investment in a modern facility with efficient cleaning systems and solar panels on the roof lowers energy consumption. The thermoplastic Guzzini using has a long shelf life, can heat up and reshape. Once made, it can be reused again and again.
Like few others, Guzzini has designed, reformed, changed and invented the award-winning kitchen utensils to make every day fun and easy. A number of world-famous guest designers have made successful collaborations, which include a Sottesass, Antonio Citterio, Ross Lovegrove and Karim Rashid. Several products are available to see at the Museum of Modern Art in New York and the Victoria and Albert Museum in London.